The Taco Bell Diet? What a Joke!

Just Say No To The Taco Bell Diet!

In almost every American household, at least one person began the new year with the typical weight loss resolution. Millions began diets and workout routines to follow through with their vow to shed the extra pounds, tens of thousands join fitness centers, and an undetermined number began their diets at their local Taco Bell. Yes, you read that correctly, Taco Bell.

Taco Bell has begun a controversial ad flurry campaign introducing the new Taco Bell Drive-Thru Diet. According to Taco Bell, their new “Fresco Menu” can help people reduce daily calorie consumption and intake. The fine print though says this menu is not a weight loss program, making the fact that they call it the Drive-Thru Diet highly misleading, but totally consistent for a chain whose single item “Fiesta Taco Salad” contains more than 770 calories and 41 grams of fat alone!

Taco Bell has followed the well publicized lead of Subway, following the success of Jared Fogel, the young man who claimed to have lost 240 plus pounds eating twice a day at Subway. Fogel then became their national spokesperson in 2000 and has religiously appeared in over 70 commercials pushing Subway as a healthy fast-food alternative. Following the success backing Jared, Subway has used eating healthy as its marketing platform and even started a foundation to fight childhood obesity. Although, more than a few menu items at Subway are far from “healthy”

Taco Bell has jumped in the driver’s seat of the bandwagon and is now singing the same tune, hiring Christine Dougherty as a national spokeswoman. Dougherty claims to have lost more than 50 pounds over 2 years because of eating at Taco Bell. As proof, new TV ad’s show a picture of a heavier Christine followed by a slim and sexy new fit version, fresh off of her Taco Bell diet.

Taco Bell has really done its homework, and has found a new way to take advantage of people’s lack of health and fitness knowledge with their new campaign. American’s alone spend over $50 billion a year on diet related products that they see or hear about on TV or radio. On any given day for instance, 45% of women and 25% of men are on a diet in the United States. Now Taco Bell is focusing their marketing attention on winning over that grouping of dieters to test out and follow the new diet and menu options they have to offer.

Researchers state that diets followed by both Jared and Christine are calorie restrictive and are the most difficult to do and nearly impossible to maintain. Experts explain that any diet that severly restricts calroic intake will lead to weight loss, no matter the food choice. But the problem is that these diets are too narrow in focus and not sustainable in the long term.

This is why the Taco Bell diet is such a joke! Scientists predict that by 2015 alone, more than 75% of Americans will be overweight blamed in part because misleading food advertising such as Taco Bells Drive-Thru Diet. Consumers who do not educate themselves on health and fitness information find it difficult to read into these false claims and get accurate information about such diet foes like empty calories, trans fat and reasonable serving sizes. I understand that America is all about freedom and choice, and unfortunatley because of this, I believe that people will buy into this Drive-Thru Diet and Taco Bell will have their ad campaign pay off in the long run. Healthy lifestyles must be the choice of the individual, but when it comes to those individuals uneducated in the health and fitness field constantly being filtered with false advertising claims I believe they will choose what they see on TV, which isn’t always the healthiest choice.

The Team at i-Supplements.com

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